Thursday, April 28, 2011

Secret Cinema: Top Secret Films

The Secret Cinema at Moore College of Art & Design presents


Friday, April 29, 2011
8:00 pm
Admission: $8.00

Moore College of Art & Design
20th & Race Streets, Philadelphia
(215) 965-4099

On Friday, April 29, 2011, the Secret Cinema at Moore College of Art & Design will present a program of short films never intended for viewing by the general public.

TOP SECRET: FILMS YOU WEREN'T SUPPOSED TO SEE includes films produced to convey private information from the government, the military and big business, instructional or motivational in nature, to carefully targeted audiences of battle forces in the field, farmers, middle management and wholesale buyers of products. Spanning from World War II through the 1960s, these forgotten reels reveal long hidden and often surprising views of mid-century America. At least one of these films was originally marked as containing "Restricted" information (and for all we know it is still officially restricted!).

There will be one complete program, starting at 8:00 pm. Admission is $8.00.

As always with Secret Cinema events, the films will be shown using real film (not video) projected on a giant screen.

Just a few highlights of TOP SECRET: FILMS YOU WEREN'T SUPPOSED TO SEE are:

ARMY-AIR FORCE COMBAT DIGEST #53 (1944) - A weekly newsreel made just for soldiers, bringing news, developments in the war, and aerial footage of bombing missions right to the barracks via portable 16mm projectors. This episode is from October 4, 1944.

CULL FOR PROFIT (1951) - Made by the U.S. Department of Agriculture, this color educational film argues in favor of eugenics in egg farming, advising farmers to carefully remove from their coops hens that are lower egg producers. It might have just as easily been called KILL FOR PROFIT.

INSIDE TEST CITY U.S.A. (1953) - A promotional film from Readers Digest magazine that declares "Industry has discovered that what happens in Columbus (Ohio) today will be happening all over America tomorrow." The filmmakers interview local businessmen and consumers, all of whom are loyal Reader's Digest readers. Two comment that "most people read the Bible and the Digest." The narrator points out with pride that the Reader's Digest has greater market penetration in affluent areas than in poorer ones.

RECOGNITION OF AFV'S (1943) - Adapted by the U.S. Signal Corps from a British training film, this short aims to teach soldiers a valuable lesson: how to distinguish Allied tanks (or Armored Fighting Vehicles) from those of the enemy.

1104 SUTTON ROAD (1958) - Motivational dramatization shows the story of a dissatisfied factory worker who imagines what it would be like to become foreman or the company president. He learns that every employee must be productive to succeed. Sponsored by the Champion Paper and Fibre Company, with blazing Technicolor views of home and workplace life.

Plus an in-house training film from Bell Telephone, NAVAL AIRCRAFT WORKERS' DIGEST, THE DELCO 12-VOLT SYSTEM, and much more!

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